Guest Blogger Anna Fox: Promote Your Ebook Using Social Media

Writing a work of fiction is no easy task, requiring that you flex the muscles of both your imagination and your fingers in dramatic fashion. But there is no better feeling than wrapping up your own epic story and preparing it for the rest of the world to read and enjoy.

When it comes to delivering your work of fiction in ebook format, you’ll find yourself with many options to promote and distribute it; the internet puts the world at your fingertips if only you know how to tackle and leverage it.

Thankfully for all of the fiction writers turned ebook marketers out there, social media brings people together and provides the tools that you need to easily get the word about your work out to the masses, helping you to generate interest, fans, and, ultimately, sales.
Here are five easy ways to promote your ebook using social media:

1. Create Informative, Compelling Profiles

Once you’ve determined the networks that you want to tackle, with the giants like Facebook and Twitter almost certainly among them, the first step in introducing your work of fiction to the world is to create informative profiles that not only help readers to quickly and easily understand what your story is about and what it has to offer them, but also contain the kind of tidbits that make your ebook truly compelling.

The method for achieving this will vary depending on the profile; for example, Twitter allows you a very limited amount of room to describe yourself and your product, while Facebook gives you much more freedom and space. With that in mind, you’ll need to work with what you’re presented with as you create your profiles, always finding that delicate informational balance that will create the interest that you need to inspire sales.

2. Be Active, Stay Active

With informative profiles online and new fans beginning to find and follow you, the time has come to focus on the true purpose of social media: engaging with real, live people.
To this end, take a few minutes each day to add content to your pages, answer questions, drop plotline tidbits and allusions, involve yourself on other similar pages, and generally present yourself as a living, breathing author instead of a mere ebook-selling robot.

The truth is, you’ll be surprised at just how little effort it takes to draw people into your web of imagination. One of the most prevalent myths about social media marketing, whether for an ebook or any other product or service, is that it takes copious amounts of time to stay engaged enough to make good things happen, but that simply isn’t true. A little effort goes a long way, and your fans and followers will appreciate every minute of it.

3. Utilize Lesser Known Platforms

While social media giants like Facebook and Twitter are crucial to your endeavor, never forget that the internet is full of similar services that are more finely tuned towards writers and their marketing needs.

For example, if you’re looking to push your latest ebooks on avid readers as well as the public at large, consider tackling the books category at MyBlogGuest. Need to give your mainstream social media posts and additions the extra push that they need to move into viral territory? Check out Viral Content Buzz, a wonderfully helpful network of bloggers, writers, and social media enthusiasts that work together to share and spread content farther and wider than ever.

4. Add Multimedia to Your Bag of Tricks

As a writer, it’s likely that you enjoy and relate to words more than any other informational medium, but don’t let that perfectly reasonable prejudice allow you to overlook the power of multimedia to catch attention and drive clicks on the web.

By its very nature, social media platforms tend to present information in small, easily digestible packages, beckoning users to follow through with a click if they want to learn more. With millions of these packages floating around at any given time, though, it can be very easy to have your particular message get lost in the mix.

In order to draw even more attention to yourself and your masterpiece, consider leveraging multimedia like unique artwork, related photography, and trailer videos to help to capture the attention of your social media visitors.

5. Continue to Engage Your Fans and Followers

Once you’ve got well-aged profiles online, full of content and teaming with new followers, the trick to continued success is to continue to personally engage and contribute every single day. Besides giving your work of fiction the dedication it deserves after months spent writing, maintaining a well-liked social media presence will also set you up for future success as you continue to forge your writing career.

And there is a sequel coming...isn’t there?

Image Credit: ebook, hands, gallery.

About the author: Anna Fox is the writer addicted to self-improvement. She is running a blog where you can find dozens of tips for increasing productivity.